The Mooselook, a favorite for trout and salmon in both the northeastern United States and Canada has been produced in the Brecks facilities as of fall of 2002.

The proven shape, weight and action of the Mooselook will be carefully maintained. Plated finishes will be improved upon by our state of the art facility, Williams Recognition, which also produces the Williams lure finishes renown for their quality and durability. Copper and brass finishes will be further protected by a plated and baked on clear outer coat which remains clear indefinitely and also renders these lures basically tarnish proof and salt water resistant. Painted finishes will be automotive powder coat applications with sharp clear contrasting accents.


To all the anglers who have supported Mooselook for the past 66 years thank you! This classic lure has a proven history of successful angling behind it which will only get better with improved finishes and a wider assortment of colors to choose from.